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Black-Owned Eyewear Company Hopes to Make Industry More Diverse

Black-Owned Eyewear Company Hopes to Make Industry More Diverse
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Think about this: The global eyewear market was valued at approximately $131.32 billion in 2018. And in the U.S. it is a multi-billion market. Yet there are less than a handful of Black eyewear makers. Considering 164 million American adults wear glasses, according to The Vision Council, there are a lot of consumers looking for eyewear.



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MEET THE BLACK WOMEN WHO CREATED THEIR OWN EYEGLASSES BRAND
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There are many different sectors under the fashion and retail industry that need better representation across their marketing channels. In the eyewear market, many businesses are largely owned by white and non-Black minorities which relates to the campaign. These two women entrepreneurs decided to create a company for Black women like themselves looking for the perfect pair of frames.

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