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Startup eyewear manufacturer Vontélle, LLC is launching a unique brand into the luxury eyewear space, offering awe-striking, ethnic patterns reflecting African, Caribbean, and Latin cultures.
Nancey Harris, Co-Founder said: "Our eyewear is original, authentic, distinctive, and invites a conversation. Vontélle will add a cultural richness to the marketplace." Moreover, she stated that the tightly competitive industry lacks African American ownership and strong presence. Vision care is a multi-billion-dollar market in the United States, of which, African-Americans receive less than $3 million dollars annually. "We are under-represented and under-served in this industry. Through social media, African-Americans have brokered a seat at the table and are demanding that brands and marketers speak to us in ways that resonate culturally and experientially."
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In 2019, both Nancey Harris and her friend Tracy Green lost their eyeglasses. After they finished kicking themselves for losing expensive designer frames, they committed to buying from a Black-owned business to replace them. The challenge was that Black eyewear designers were few and far between. Not only were there very few African American eyewear designers, but they weren’t seeing designs and prints that stood out or excited them. Then and there the two ladies decided they would create their own eyewear company: Vontélle Eyewear.