How Partnerships Helped This Eyewear Brand Disrupt a $100B Industry

It all started when Vontélle co-founders, Tracy Vontélle Green and Nancey Flowers-Harris, couldn’t find stylish, well-fitting eyewear that complemented their facial features.

Their personal struggle revealed an overlooked gap in the market, inspiring them to launch an eyewear brand that champions fit, culture, and individuality through bold, vibrant designs inspired by the African and Latin Diaspora.

Launched in 2020, Vontélle has since secured major partnerships with National Vision and Nickelodeon, broken barriers for black-owned brands, and earned a spot on the Forbes 50 Over 50 list for 2024.

 

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