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MEET THE BLACK WOMEN WHO CREATED THEIR OWN EYEGLASSES BRAND

There are many different sectors under the fashion and retail industry that need better representation across their marketing channels. In the eyewear market, many businesses are largely owned by white and non-Black minorities which relates to the campaign. These two women entrepreneurs decided to create a company for Black women like themselves looking for the perfect pair of frames.

Black female small business owners reveal their top advice, lessons learned

Black female-owned businesses are among the fastest-growing in America right now, data shows.

The number of Black women-owned businesses grew 50% from 2014 to 2019, compared to 21% for women-owned businesses, according to the 2019 State of Women-Owned Businesses Report, commissioned by American Express.