Vontélle Eyewear is working on a children’s eyewear line centered around Nickelodeon characters.
The deal with ViacomCBS Consumer Products will see the Black-woman-owned luxury eyewear brand rolling out three to four new frames a year based on characters from Nickelodeon shows, including Baby Shark’s Big Show!, PAW Patrol, SpongeBob SquarePants, Rugrats and Teenage Mutant Ninja Turtles. The line will be available beginning this December.
Vontélle was founded by Tracy Vontélle Green and Nancey Harris, both women of color and very highly accomplished, to satisfy the demand for better-fitting vibrant, fashion-forward eyewear. Each of their products and accessories is designed and handcrafted to pay homage to their African ancestry with traditional colors and patterns that channel their African, Caribbean, and Latin heritage. Their patterns use many textiles and designs from highly identifiable, recognizable, and respected materials like mud cloth and kente cloth. These designs are tailored to empower humanity to see the world through a cultural and global lens.
Vontélle Eyewear is Born
In 2019, both Nancey Harris and her friend Tracy Green lost their eyeglasses. After they finished kicking themselves for losing expensive designer frames, they committed to buying from a Black-owned business to replace them. The challenge was that Black eyewear designers were few and far between. Not only were there very few African American eyewear designers, but they weren’t seeing designs and prints that stood out or excited them. Then and there the two ladies decided they would create their own eyewear company: Vontélle Eyewear.
Black female-owned businesses are among the fastest-growing in America right now, data shows.
The number of Black women-owned businesses grew 50% from 2014 to 2019, compared to 21% for women-owned businesses, according to the 2019 State of Women-Owned Businesses Report, commissioned by American Express.
Launching a new business is not easy, never mind bringing to market an entirely new product or service.
In this series of articles, we gathered 100+ successful female entrepreneurs to share their stories and tips on building a business from scratch.
The friends who got into the multi-billion-dollar eyewear industry after realizing a lack of Black ownership
Two long-time friends Tracy Vontélle Green and Nancey Harris have started their own luxury eyewear brand after they realized African Americans are underrepresented in the multi-billion industry.
Coincidentally, it took the pair losing their old pair of expensive glasses to search the market for a more ethnic- friendly and colorful brand that is black-owned and reflects their culture to replace their lost ones but there was none.
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